To mark 140 years of service across regional Victoria, Alex Scott & Staff commissioned a commemorative identity that celebrates their long-standing reputation in real estate and livestock. Known for their commitment to integrity, professionalism and local knowledge, the brand needed a mark that felt both historic and contemporary. The solution balances refined typography with subtle heritage cues, supported by a flexible system of lockups suitable for signage, uniforms, digital platforms and merchandise. Confident and considered, the identity reflects the brand’s enduring connection to its community and its legacy of success through service.

To mark 140 years of service across regional Victoria, Alex Scott & Staff commissioned a commemorative identity that celebrates their long-standing reputation in real estate and livestock. Known for their commitment to integrity, professionalism and local knowledge, the brand needed a mark that felt both historic and contemporary. The solution balances refined typography with subtle heritage cues, supported by a flexible system of lockups suitable for signage, uniforms, digital platforms and merchandise. Confident and considered, the identity reflects the brand’s enduring connection to its community and its legacy of success through service.